How to clearly convey the campaign's message and what metrics to use to determin its success?
Campaign strategy / UX
TOOLS I USED
Figma / Illustrator / Photoshop
Online Casino wants to increase the casino turnover by increasing the
number of new depositing customers (NDC) and existing customer
playing days. To accomplish this, the Casino is doing a sweepstake
giveaway for a chance to win two tickets to the Turkey Rally together
with Ott Tänak on a private plane. The promotion is open to existing
players and players who sign up for the casino account.
• Increase casino turnover.
• Increase the number of playing days for existing players.
• Increase the number of NDC’s.
We split the potential users via sales funnelling into 3 layers where
each has it’s goals, KPI, message, channels and metrics.
Top Layer potential customers with no/little knowledge of the Online Casino
Middle Layer potential customers who are familiar with the Online Casino but have
not created an account.
Bottom Layer splitting into 2: registered casino players whose playing days
we’re trying to increase and sportsbook customers who do not play casino.
With the goal of this promotion in mind, our main focus is on the
Middle and Bottom layer.
MIDDLE LAYER BANNER EXAMPLE
Targeted ads for people who are already familiar with the brand, but have not signed up for the Online Casino.
CTA - Join the casino to win the sweepstake.
The ad depicts two friends in their 30s as its the target market for Online Casinos.
BOTTOM LAYER BANNER EXAMPLE
Specific banner ads to increase players' casino playing days and the average money spent. Tailored for Online Casino players who already play.
CTA - Earn more entries to the sweepstake.
The purpose of these ads is to increase the player base playing days, Average Revenue Per User (ARPU), and retention.